In a reversal of the old Remington Shaver brand saw "I liked it so much, I bought the company," Silverpop found that it liked its British online agency client so much, that it decided to buy the customer. Email technology provider Silverpop announced it will purchase London agency Digital Oxygen. The two met up when the online agency chose Silverpop as its main email solution. After a year of working together, Silverpop opted to acquire the company to help break into the U.K. market.