Shows about a hot female detective, a 40-something single guy ordering a steak sandwich and Madonna as a college professor have been nominated for a new Emmy - the first to be awarded by the National Academy of Television Arts and Sciences for outstanding original programming for computers, cellphones and other hand-held devices, writes the New York Times. The academy announced the nominees on Monday and will name a winner on April 22.

Some 74 entries were received–the most ever in any category. "In this digital world, everyone is capable of launching video programming," Peter O. Price, chief executive of the academy, is quoted as saying.

One of the six nominees was "24: Conspiracy," a series for mobiles based on the television hit "24" and produced by Fox Mobile Entertainment. Another was AOL, which produced "Live 8 on AOL."