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Shops to Produce Creative for Free MSN Media

AdWeek: Clients Named in MSN's Creative Connection Program

Creative boutiques chosen by Microsoft in June to get packages of free MSN media have chosen their respective clients that they will showcase. MSN had offered the packages in exchange for the shops - all famous for great offline creative - putting their A-list creative talent on the project to create great online ads. The firms will feature efforts for Revlon, Sharp and Covenant House from agencies Deutsch, Wieden and Taxi. MSN said campaigns will start running in the fall. Those watching closely will notice that Taxi replaces Crispin Porter & Bogusky on the list of nominated shops.

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