MarketingExperiments: DealTime Test Campaign

DealTime shares some similarities with Overture and Google. Like its two venerable competitors, DealTime charges on a cost-per-click basis. And like Google and Overture, the higher the bid the more prominent the listing.

But the similarities end here. DealTime is essentially a comparison search engine. And as such, it may generate more qualified traffic.

The complete report is available if you sign up for a $24.95 monthly subscription, but the summary data is interesting in its own right.