Internet Retailer: How some specialty retailers learned to cut their cart abandonment rate

According to an e-commerce site optimizer, conversion rates are often directly related to the simplicity (or lack thereof) of shopping carts. While adding new cart features can help achieve some goals, cluttering up the shopping experience can significantly add to shopping cart abandonment, according to MorePro Marketing's Scot Charters. For instance, making shoppers go to a new page to get shipping information can cut conversions in half.