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Image Search Draws Impulse Buyers to Online Pubs, E-tail Brands


PIXSTA on the Telegraph

PIXSTA, a United Kingdom-based search firm that lets users search for images with other images, then purchase items they like without excess verbage, added eight media brands to its content network.

Names were not disclosed, but a list of companies that implement PIXSTA are available in the press release.

"PIXSTA is already the fourth-most-popular page on our websites, and its popularity rises month by month," sighed Natalia Lorentziadi, whose company Liberis represents Glamour, Lucky and Myself in Greece.

"The PIXSTA page delivers an effective CPM rate of €56 across the Liberis Group, with some PIXSTA pages delivering €65, [making] PIXSTA one of the most promising elements of our web offering."

PIXSTA's AdImages now appears on the websites of 93 retailers and 19 major media brands across five countries. Labels include Cosmopolitan and The Independent in the UK; Glamour, Myself Lucky in Greece, US-based Shoetube, and TheBagLady (UK and US). Read more about it on the website, or view an example of its image-based search feature on the Telegraph.

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