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Home » Archives » 2003 » Oct » 01

'Shoehorning' Can Help Site Rankings

MarketingProfs: Do You Shoehorn Your Search Terms?

"Shoehorning" in search engine optimization circles is the practice of cramming a desired search term into the actual content of a site. It can be fairly effective in helping out search engine rankings, but there are some subtleties to doing it correctly, and some limitations.

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