To strengthen its position as the go-to hub for expectant mothers, women's network SheKnows purchased BabyHold.com, a site that keeps future parents abreast of popular baby names.

Unlike print-based baby books, which typically list names from A to Z, BabyHold tailors its database to certain preferences. Top articles on the site, for example, include "Spiritual Names: An Expression of the Soul," "Popular Name Trends for 2008" and "Celebrity Baby Names."

The site also peddles advice on parenting issues, including articles on prenatal care, breast feeding and teething.

BabyHold joins other SheKnows properties targeted to pregnant women, including PregnancyandBaby.com, Pregnancy-Info.net and GeoParent.com.

SheKnows — which, as a general women's lifestyle network, struggled against rivals like the mature iVillage and aggressive Glam Media — proclaimed pregnancy "the new black" when it purchased PregnancyFashion.com and CelebrityPregnancy.com in May. Shortly thereafter, it swept up ChefMom.com.