The trick is to stay pretty
SheKnows.com has just acquired PregnancyFashion.com and CelebrityPregnancy.com, two sites targeted to young mothers preoccupied with style and pop culture.
Editor Kim Gundy of CelebrityPregnancy said celebs in gestation draw "an entirely new fan base of expectants and mothers."
"Women are obsessed with wanting to know everything about celebrity pregnancy," she spouted. "Pregnancy is the new black!"
No major staff changes are expected after the ownership transition.
CelebrityPregnancy and PregnancyFashion shall join the SheKnows network, which includes PregnancyandBaby, TheHollywoodGossip and I'mNotObsessed. In January SheKnows purchased RealityTVMagazine; last month, it launched a video show called Daily Dish.
The pregnancy buys were seen as a good fit for the core SheKnows demo: women between ages 25 and 54. The network purportedly draws 12 million unique visitors and 100 million page views per month.
