Online investment brokerage firm ShareBuilder has selected Accipiter Solutions' AdManager Hosted to tailor campaigns for consumer needs, DM News writes. ShareBuilder implemented the outsourced ad management solution to cut IT-related costs associated with launching and managing ad campaigns across its e-commerce site. Also, ShareBuilder now can better monitor, track, forecast, report and analyze campaigns. And AdManager's post-click and post-view action tracking and reporting technology lets the financial firm correlate ad efforts with consumer conversion events. ShareBuilder is also relying on AdManager to dynamically serve targeted ads to customers based on user behavior or specific demographics.
