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Sequoia Invests in Automated SEM Consultant Kenshoo


Can you Kenshoo?

Sequoia Capital has invested in Kenshoo, an Israeli startup that automates the creation and management of search-engine marketing campaigns.

Among other services, Kenshoo locates relevant keywords across search engines, then alters campaigns to maximize returns. Similar offerings are provided by DoubleClick, aQuantive's Atlas Solutions and Omniture.

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