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SEO Marketers Shrug at ICANN's Move

The Internet Corporation for Assigned Names and Numbers (ICANN) have voted to allow companies to create website addresses ending in their own names — that is, replacing the .com with, say, an, or a place, such as The fees involved are huge, meaning not every company will take this step. Also there is bound to be much dispute over which firm or entity is entitled to a seemingly generic name, such as Apple or Giant or Money or Food. Stay tuned for legal action, or at the minimum, a slowly moving bureaucracy at ICANN, which will be arbiter of these requests.

Indeed, there has been debate between national governments and ICANN over how much influence government officials, and trademark owners, will have over the process of creating new domain suffixes, CNET reports. SEO marketers, though, may be more inclined to shrug off the event as they unfold. The new names are not likely to be helpful to SEO, Search Engine Land writes.

"They won’t have any super ranking powers. If you managed to get .money, that doesn’t mean you'll rank tops for money-related terms any more than people with the existing .travel domains do well for travel - because they don't."

Also it notes, Google and Bing do not differentiate between .com and .biz, giving the .com site a boost. The same can be assumed for a corporate name site.


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