SearchEngineLowdown: Is the New SEMPO Campaign Benefiting Only the Chosen Few?
SearchEngineLowdown reports on the buzz around the new SEMPO campaign on search engine-related bulletin boards. The search engine trade group's new ad campaign appeared to link viewers to a page that allowed them to search only a subset of SEMPO members, including SEMPO "Circle" members but leaving out regular members. As of this morning, though, SEMPO's landing page allowed searching among all types of members. Some of SEMPO's membership - pulled from the cantankerous industry of search engine marketers - have been vociferous in complaining about how the organization has been run.