SEMDirector has announced a partnership with DoubleClick and WebTrends to deliver full-service search marketing services for large clients.
Clients from both SEMDirector and Doubleclick will now have access to Doubleclick's DART Search for campaign management, as well as SEMDirector's Paid Insight tool for keyword performance tracking and multi-level campaign analysis. The two already have a number of mutual clients.
SEMDirector will also partner with WebTrends for behavior-based search analysis and tracking. Clients from both companies will be granted access to both companies' products.
