Adrants reports Sega launched a new cross-media promotion involving putting a boy in a seven foot diameter bubble to promote a new game. The campaign, including a site, web shorts and supporting banners shows the "True Adventures of Chad, the Boy Who Was so into Super Monkey Ball Deluxe that He Decided to Live in a Ball." The first webisode features ball hygiene, which Adrants notes "gets messy." New webisodes are to launch weekly until the game's debut in mid-March.