Place-based service SeeSaw Networks now lets advertisers reach consumers in stores and other shopping locations, with the addition of eight additional networks, reports MediaBuyerPlanner.

SeeSaw announced partnerships with eight new networks including Digital Promo Network, InStore Vision, QuickStore24(TM), WNC Checkout, WNC Aisles, RDS Media, BuzzHub Network and Cabco’s TV Kart Network. The new networks add more than 2,500 locations, including at convenience stores, malls, grocery stores and snack vending machines in office buildings, college campuses and hospitals.

SeeSaw says the new networks help consumer packaged goods advertisers reach the on-the-go audiences of moms, Millennials and Hispanic families as they shop in convenience and grocery stores and at other quick snack and shopping destinations.

SeeSaw now has over 40 digital media partners and claims that it offers advertisers more impressions than a spot on prime time television.

"In this challenging economic climate, a cost-effective and highly effective way to reach a very targeted audience is more important than ever," said Peter Bowen, co-founder and CEO of SeeSaw Networks.

"We are thrilled not only with all the exciting and innovative new networks that are becoming part of the SeeSaw family, but we are also greatly encouraged by the advertising and brand executives who are increasingly turning to the value of this vehicle."

Last December, SeeSaw added three transit-related digital media networks in New York, allowing advertisers to reach commuters in taxis, at ferry terminals and in train stations. That followed the addition of five health and wellness networks added last fall.