SeeSaw Networks has unveiled a new online tool that simplifies the out-of-home ad planning process, reports AdWeek.
The new product allows ad planners to compile demographic and other data on out-of-home locations, as well as costs and location details. All this can be put into a more well-rounded proposal that can then be presented to clients.
SeeSaw currently operates out-of-home locations that reach up to 22 million impressions a week. Locations include gas stations and veterinarian's offices.
25 agencies have been invited to test drive the product.
