Some 211.5 million passengers are expected to place their shoes, laptops and other personal items in plastic bins as they pass through airport security stations this summer.

Advertisers can attempt to connect with them during those hectic moments via a program from SecurityPoint Media, MediaBuyerPlanner reports.

The program is available in Nashville, Los Angeles, Seattle, San Diego, Jacksonville, Reno, Chattanooga, Denver, Richmond, Knoxville, Tulsa, Santa Ana and Ontario, CA.

Advertisers may purchase all the bins in an airport, and can feature as many as four different versions of creative, Media Life writes. The Transportation Security Administration must approve ad content, and the minimum buy is 90 days.

According to a 2004 Arbitron study, 92 million Americans are exposed to airport advertising each year.

Zappos.com, Rolodex, Sony, Sylvania, Coggin Automotive and Kyocera have all used SecurityPoint Media’s security bin advertising in recent months.