Green R&D

Business is taking advantage of user-created content platform Second Life to try eco-friendly strategies.

Companies like Cisco and IBM have invested in acres and acres of virtual land in Second Life and are now using the world as a global conference room, saving energy on air travel and real world meetings in the process.

And according to Earth2Tech, some enterprises use the virtual world to create replicas of our ecosystem, attracting organizations like NASA. An island called Svarga, created by a British programmer, has physics-driven rain clouds that waters plants while bees pollinate the flowers.