Agencies typically rail against client tendencies to stress price cuts, but Sears' recent moves really hit home with agencies Y&R and Ogilvy when the retailer told its agencies of record that it would be cutting their fees as well. Y&R executives already tell AdAge that they will have to cut staff and lop off freelancers. Sears just completed a merger with Kmart, the brand with one of the more star-crossed ad accounts of late.