MediaPost: New Feature Answers The Perennial Pay-Per-Click Question: How Much Will This Cost Me?

Pay-per-click ad network Searchfeed.com has introduced a new service providing advertisers and media agencies with the ability to estimate PPC campaign costs. Due to the nature of pay-per-click (PPC) campaigns, it has always been a difficult task to predict costs. Many companies do it manually but Searchfeed.com claims to be the first to automate the process.

This could possible ease the tensions among agency and client when entering into a PPC campaign and perhaps that comfort will lead to more advertisers getting their feet wet with PPC programs.