MediaPost reports on new Jupiter search data showing that paid search is continuing to eat up share of the online marketing pie. Accounting for $2.6 billion in spending in 2004, Jupiter projects it to grow to $5.5 billion by 2009. By that time its growth rate will have fallen from the heady 42 percent in 2005 to a mere 10 percent by the end of the decade. Jupiter remains bearish on local search growth (its piece of the action remaining around six percent), but analyst Niki Scevak said that vertical search will grow much faster, although he didn't provide specific figures.