ClickZ: Google PageRank Lunacy

Mike Grehan points to the challenge in fighting search engine optimization spam, even in the most inappropriate places. The search spammers write robotic scripts that search out guestbooks and blog comment pages, then automatically spew out garbage copy with links that will make the desired site seem more attractive to dumb search engine robots. In this article, Grehan chronicles the anguish experienced after he set up a guestbook to memorialize a friend who had passed on.