related stories about the main topic as well as people, places, organizations, industries and products mentioned in the text. The article itself appears as it would on the publication's site, including that publication's ads; the Inform links appear adjacent to it. Inform will also keep track of what registered users read and accordingly make article suggestions on their homepages.
Inform will eventually serve ads based on users' news-reading behavior, based on the articles they view and the personalized channels they set up,
reports ClickZ, which quotes Inform founder and CEO Neal Goldman: "Anytime we're showing a publisher's page, we're not monetizing that at all, but there are all these aggregated pages you're looking at that we can [serve] ads on."
Ad inventory will include skyscrapers, banners and other standard display units. Initially, Inform will carry ads from networks. Goldman said video and RSS capabilities would be integrated into the beta platform by yearend.
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