NewMediaZero: Search optimisation makes a comeback

In the U.K., paid search advertising accounts for about 40 percent of online billings - a demand level causing search advertising prices to rise. In the face of growing cost per click prices (and some search gurus' insistence that as many as seven out of ten search users don't even look at the paid ads) organic search engine optimization is more and more seeming the biggest bang for the buck. NewMediaZero finds several search firm practitioners agreeing that optimization matters more and more.