MediaPost: Keyword Search Emerges As Dominant Online Ad Format, Internet Ad Budgets Continue Recovery

As part of the just released Interactive Advertising Bureau's and PricewaterhouseCoopers' Internet Ad Revenue Report for Q2 2003, search was found to account for 31 percent of all online advertising activity. That's a three-fold increase over last year. Much of that shift in revenue is at the expense of banners, which dropped from 32 percent a year ago to 22 percent in Q2 2003. Sponsorships increased from 11 percent to 24 percent, rich media increased from 3 percent to 6 percent and email remained flat at 4 percent. Overall ad spend for Q2 2003 was $1.66 billion, up 13.9 percent over Q2 2002.