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Search Marketing - Future Predictions

Search Engine Watch: The Future of Search Engine Marketing

More feedback from the Boston Search Engine Strategies conference. Lots of great insight including:

Marckini emphasized that the focus of search engine marketing should not only be on keywords, but on conversions. "When you increase your web site's conversion rate, you improve the results obtained from all marketing sources including search, banner ads, and direct e-mail," he said.

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Search Marketing - Future Predictions

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