Internet Retailer: Search engine marketing to grow at slower pace, study says

A newly released eMarketer report predicts a slowing in spending on paid search. It would have been hard to top growth rates of last year, especially as the search industry is now so large. It also might be a harbinger of price stabilization, as marketers figure out just what search inventory is really worth to them. The report also cautions marketers to make sure that their sites are ready to convert traffic before ramping up search budgets. Nothing facilitates an effective SEM campaign more than a web site that converts searchers to buyers (or leads) efficiently.