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Search Growth, Google Lead Increase in August

U.S. online users conducted more than 5 billion searches in August - an increase of 4.8 percent from July's 4.8 billion - and 1.4 million more people used search engines in August (132.4 million) than in July (131 million), according to new data from comScore, reports MediaPost. The searches came on top of search increases in July over June.

Google accounted for most August searches - 37.3 percent, up slightly from 36.1 percent a year ago. Yahoo's share dropped a tad to 29.7 percent from 30.6 percent.

MSN's share increased to 15.8 percent from 14.4 percent last year. AOL/Time Warner Network's share of searched decreased to 9.6 percent from 10.6 percent, and Ask Jeeves accounted for 6.0 percent, up from 5.9 percent last year.

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