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Search Engine Strategies Conference Wrap-up

SearchEngineWatch: Managing a Pay-Per-Click Search Engine Marketing Campaign

This event happened in Boston, MA, March 4-6, 2003, so this report is not super timely, but the content is worthwhile nonetheless. Here are the main questions that were touched:

Fraud Protection

Creative Copywriting

Tracking Offline Telephone Conversions for ROI

Bidding Strategy Secrets

Costs

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Search Engine Strategies Conference Wrap-up

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