ClickZ: Ford F-150 Drives Away With Online Success

ClickZ caught an interesting fact in writing up the story reported yesterday about the Ford F-150 cross-media study. In giving an overview of the results, market researcher Rex Briggs revealed that search performed far better than any form of online media, which in turn beat the others. While reaching only 0.6 percent of audience, search was responsible for 3 percent of measured truck sales.