MediaPost: Overture Launches in Spain

Marketers targeting Spain are in luck, as Overture Spain just launched. Huge opportunities now exist for marketers targeting Spain and those targeting Spanish speakers in the US. For example, the Overture bid tool for Spain, and the one for the US both have low bids for the keyword "hipoteca," which is Spanish for mortgage. Compare that to the CPCs for the word in English ($5 CPC). Similarly, Google has few takers.