Scripps Networks is launching a 13-part online video series on Foodnetwork.com during Thanksgiving week in what is the latest media-company push to use their websites for TV-like content, writes AdAge. Each online segment is between two and five minutes long. The online series follows food trends in five cities. In hopes of attracting a younger demographic to cable, it features a popular young talent who hosts a show on Food Network.
Scripps will place two or three parts of the cooking series on Foodnetwork.com a few days before Thanksgiving, when traffic usually spikes. Last November, the site received 7.4 million visitors - about 2 million more than non-holiday months - according to Nielsen/NetRatings.
