Scripps Networks announced that the newest addition to broadband channels, DIY Woodworking, is now available through the website DIYnetwork.com, MediaBuyerPlanner reports. Each week, the channel will feature two new complete shows that first appear on DIY Network and will be available online for two weeks.
"By putting up fresh video fare every week, we give users a reason for return visits; and by retiring video after two weeks, we also leave the door open to the of subscription or download-to-own of these videos in the future," said Ron Feinbaum, SVP and general manager of Scripps Networks Interactive.
Home Depot has agreed to be a sponsor of the channel.