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Scripps, LIN TV Go Political With New Ventures


EW Scripps and LIN TV have launched respective initiatives to expand their political coverage and provide conversation hubs for political junkies.

Scripps launched RedBlueAmerica.com, a new site featuring bi-partisan coverage of the political arena. The site is venue with message boards, blogs and other outlets for those seeking both perspectives on a story. They can also air their own points of view.

The site will be moderated by one liberal and one conservative editor, which will balance user contributions with the need to maintain quality content.

LIN TV is also expanding its political offerings, with the launch of new sites in the 17 markets in which it operates TV stations. The sites will be geared more toward community and local government.

It will offer readers the opportunity to create blogs, which will exist alongside video and other information from the areas they serve.

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