In an age of spam, marketers have a tough time delivering their messages via email, so they come up with other means; one firm, Think360, has hit on the idea of using customized screensavers, writes CRMBuyer. After the message is delivered to the consenting user, the screensaver can report on every customer's action, which allows a company to refine future marketing messages even more. "We could send a TV commercial to someone's desktop, know they saw it, see that they clicked an integrated link, and capture their actions after clicking," Think360 President and CEO Alan Elias boasts.