Not only is Dimension Films' Scary Movie 4 the first film placed by a studio on online video website YouTube, it has created the first downloadable trailers designed for a video iPod, writes BrandWeek (via MediaBuyerPlanner). Users can download the trailer from iTunes and transfer it onto a video iPod.
One trailer refers to the iPod and features a monolith-like giant version of the device. Another seems to have nothing to do with the film and features three lingerie-clad Playboy Playmates pillow-fighting.
"This is a manipulation of podcast subscription technology used to deliver multiple videos at a time directly to a handheld device," said Ian Schafer, CEO of Deep-Focus - the Brooklyn-based firm behind the latest effort for the film's April 14 release.
