A new report from Scarborough Research identifies five Hispanic consumer segments and applies characteristics to a local market analysis to identify the "next tier" of Hispanic cities, reports MediaBuyerPlanner.

Scarborough identifies "New Lifers" as foreign-born Hispanics who have been in the U.S. for an average of eight years and have an average annual household income of about $40k. Some 75 percent listen to Spanish radio.

"Old Ways" have spent about half their lives in the U.S. and have an annual household income around $47k; 60 percent of this group resides in New York, Los Angeles, or Miami.

"Settled In" are mostly U.S.-born Hispanics who have spent the majority of their lives in the U.S. They are 69 percent more likely than other Hispanics to have an annual household income of $100k or higher.

"The Pioneers" are exclusively born in the U.S., and 47 percent of them reside in New York, Los Angeles, San Antonio or Albuquerque.

"Young Americans" have an average age of 26 and an annual household income of $60k. They account for 43 percent of all Hispanics who spent 10 or more hours online during the past week.

Scarborough identifies Atlanta, Washington D.C., and Wichita, Kansas as critical, emerging Hispanic markets. The full report can be found at www.scarborough.com/press.php.