The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Sapient Buys (m)Phasize

Already A Major Component

Sapient bought (m)Phasize, the Westport-based analytics firm, and appears to be pushing the new acquisition as a major component of its offerings. The analytics firm's technology and consulting will be applied primarily to the SapientNitro client base.

(m)Phasize's shtick has been to help firms model their media mixes and make suggestions that can eke out greater efficiencies.


Related Topics


Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research