David Talbot: Salon's New Deal

IAR: Salon: Pay Up or Get a Sponsor

AlterNet: Salon Goes for Broke

David Talbot: "OK, here's the deal: Starting today, you can gain access to Salon in either of two ways: You can pay our low subscription price (as little as 5 cents a day) or you can click through a multiple-screen advertisement."

IAR: In addition to Ultramercial, O'Donnell said Salon plans to run ads using a variety of formats, including interstitials, Point.Roll ads, and streaming video. He said Salon had lined up four to five other advertisers to sponsor access in the coming months. O'Donnell said the site would run house ads for its other premium services, such as its personals section, if it does not have a sponsor lined up.

It will be interesting to see how this pans out. Certainly a bold move.