The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Salesforce to Sell Google Apps; Microsoft Officially Challanged

Google and Salesforce have deepened their existing relationship, presenting a more formidable challenge to Microsoft's suite of productivity software.

The partnership integrates Google Apps products, which include word processing, spreadsheet and e-mail components, into Salesforce's customer relationship management service. The combo will be available as a hosted (SaaS) service, which means users can access them online without having to download software.

This deal integrates more cross-product functionality between two popular tools, and presents a direct challenge to Microsoft and its integrated Office suite, which includes productivity software and a CRM product for businesses.

Microsoft remains nonplussed, asserting it is not concerned about the Google/Salesforce integration.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research