MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

Safety Bot

AP: "AOL launches safety buddy for kids"

"America Online is launching a new Internet-safety campaign for kids built around an automated instant-messaging "buddy" that dispenses advice in real time.

Kids can add "AOLSafetyBot" to their buddy lists of friends on AOL Instant Messenger. It's programmed to answer, within seconds, such questions as whether kids should agree to physical meetings with online acquaintances or reveal such personal information as their address and age.

The SafetyBot campaign, being launched today, also includes a Web site at AOL's SafetyClicks.com, where kids can play a trivia game and watch a video featuring characters from the Cartoon Network, a unit of AOL Time Warner."

Related Topics

major players news
campaigns & creatives of note
signs of what's to come

Search

VideoEgg
sponsor
E-Mail This Story email this story «

Subscribe to MarketingVOX|News

MARKETING JOBS