It's not necessarily a sign of strength that some companies turn to innovative marketing techniques. The automaker that made the biggest strategic commitment to online marketing, Mitsubishi, turned out to have enormous financial and management problems. Its business has tanked. Likewise it is of ambiguous bragging rights that the Russian Communist Party has turned to mobile marketing to help generate more buzz around its events. An official said after a plenary meeting - yes, they still have plenary meetings - that the Party would have to turn to guerilla marketing tactics, including graffiti and text messaging, to get around the Russian media controls exerted by the Kremlin.