Gaining favor all the time

Time Warner and Viacom may decide to contribute their video content to Hulu.com, reports Valleywag.

The two would be the first non-founding partners to provide programming to Hulu. While neither deal has formally been announced, Time Warner's deal is reportedly all but ready to announce; Viacom's agreement still needs a signature.

Time Warner already has a relationship with Hulu: Hulu's content is syndicated to AOL's video site.