The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Rumor: A Virtual World by Google

Google Earth

Rumors are swirling of a Google-engineered "metaverse" - a virtual world a la Second Life - with Benchmark Capital analyst Michael Eisenberg calling the rumored project a "world game."

The metaverse would use real-world data gathered from Google's existing properties to craft the alternate online platform, writes According to Eisenberg, Google is courting in-game ad company AdScape in preparation to monetize the virtual world.

Furthermore, rumor is that a firm in China has been hired to craft avatars while an internal team is building the "metaverse" itself, thanks to a team that has come over from, another online virtual world.

Google already has a product called SketchUp, which is used to craft 3D models that can be layered onto Google Earth images.


Related Topics

Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research