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Rubicon, AdJug Avail UK 'Net Users to US Advertisers


Ad network optimization firm The Rubicon Project has partnered with online ad market AdJug.

Per the agreement, AdJug will sell ad inventory for US-based Rubicon clients that wish to target the United Kingdom.

The Rubicon Project recently launched Certified Ad Space, a verification program for "[ensuring] safety and accuracy for ad networks." The program matches a publisher's inventory to the strengths of different ad networks, segmenting them by geographic, demographic and contextual ad-placement capabilities.

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