IAR: Is Ad-Supported RSS the Next Big Thing?

The traditionally free syndication services many publishers use as additional distribution mechanism, allowing users to read articles through news reader applications, may soon gain an advertising capability.

The Really Simple Syndication (RSS) format open standard has long been criticized by commercial publishers for both lacking a tracking mechanism and a simple advertising model. San Francisco-based RSSAds hopes to change that, partly with technology and partly by creating a sort of RSS ad network.