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RSS Gets Poor Marks from Marketers

A new survey by Jupiter revealed widespread skepticism as to the usefulness of RSS feeds among marketers, according to DM News. That skepticism may be well founded given that a recent BlogAds study showed that even the early adopters that tend to read blogs use RSS less frequently than many supposed. MarketingStudies.net mounted a defense of RSS, interpreting the study as showing particular areas of marketer ignorance about RSS.

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