Wired: RSS Feeds Hunger for More Ads
RSS feeds are sprouting ads, and readers don't seem to care. Several large site networks have introduced advertising in their feeds over the last few weeks, including Topix.net, Moreover Technologies, Feedster and Weblogs. That said, no large advertisers have seized the idea with any enthusiasm. The efforts appear to be in the experimental stage, with both inventory levels and advertiser interest tough to fathom. The different networks are experimenting with different creative formats, ranging from ads as separate headlines to including ad information in the body of RSS feed stories. David Winer, one of the main developers of the simple syndication format told wired "I guess my overall message is, let's be kind to RSS; don't try to exploit it."
