avant marketer: Emerging Opportunities in Internet Marketing: Analyst Roundtable, Part
avant marketer held the first in a series of roubdtable discussions with three Internet marketing and advertising experts: Forrester Research's Jim Nail, eMarketer's David Hallerman, and Jupiter Research's Rudy Grahn.
The series' objective is to offer strategic viewpoints on emerging Internet marketing opportunities. This first part captures the expert's opinions on untapped Internet marketing channels. Some items discussed:
- Using the Internet to mine consumers brand recognition and purchase consideration process
- The underutilization of search engine marketing. Paid Listing. Paid Inclusion.
- Using Email for consumer dialog versus marketing.